How to Find a Good Niche for Your Site?

How to Find a Good Niche for your site

How to Find a Good Niche for your siteMany people have been asking me how to find a good Niche for their site. Some people even say “I don’t have a niche.”

Finding a Niche is important for your success. There’s no question about it. Nevertheless, it’s not hard to do. This post will explain what is a good niche and how to find one for your site.

What is a Niche?

A Niche is a market and its subcategory. Anything can be a niche. Pets products are a niche. However, it may be too broad. Food products for Australian Shepherds would be a better niche.

What is a Good Niche you may ask. A good Niche should contain two main things: You’re in love with your niche; and your niche is narrow enough.

You’re in love with your niche:

This is important. There are many reasons you should choose a niche that you love

  • Your niche should be something that you can talk about for a long time. Building a website and getting ranked can take time. A successful blogger spend their time writing posts consistently. If you want to achieve long-term success in an Internet Marketing Business, it is important to choose something that you can stick to for a while. As you keep building content, your site will attract more audience.
  • We are in the business of helping people. I hope you’re creating your business not only for money, but also for helping people. When you love something, you want to learn about it. You won’t mind spending your time exploring and expanding your knowledge in every aspect of your niche. When you become an expert, you can help people. I believe you need to love something to be a master of it.

Your niche is narrow enough:

There are billions of people using the internet every year. Choosing a narrow niche has numerous advantages, especially for to find a good niche with the one thing

  • There are lots of competition in a wider niche. For example, if you choose pets products as your niche, you will have to compete against PetCo, PetSmart and PetSupplies, which are very heavy competitors. They’ve been in business for years. This can be hard to compete. On the other hand, if your niche is to serve busy moms with kids that own an Australian Shepherd, you have much less competitors and a much higher chance to win.
  • Most successful people are known for one thing. From one thing, they become successful gradually and expand significantly. All successful companies are known for their one thing. Gary Keller, owner of the Kelly Williams, started learning about real estate when he was in college. From then, he became a broker. Then he moved to management. Then he became a CEO, then a business owner. Gradually, his company, Keller Williams, is the biggest real-estate firm in the U.S. It’s all because he started with his ONE Thing, his love in real estate. If you haven’t read the book: ONE Thing by Gary Keller, I recommend you to do so. It’s a great book for any entrepreneur. My point is, your business can grow and expand. But you should start with something smaller in the beginning.


Finding your niche is not hard if you look deep within yourself. Everyone loves something. There is a reason why you chose to become the person you are today. There must be something you love. If finding something you love is hard, try to think back when you were a kid. What did you love to do? What was your dream? Were you excited about something?

After deciding your niche, try to pick a narrow one to start with. This will help you see some results and achieve success quickly. If you still need help about finding your niche, check out this community.

Leave me a comment below and let me know what you think.



How to Find a Good Niche for Your Site? was last modified: April 16th, 2017 by Kienblogger

10 Comments on “How to Find a Good Niche for Your Site?”

  1. I have always wondered how I would pick a niche and you have given me some real food for thought here. I am already building an online business website which is going along nicely and when that is really profitable will then turn to a niche – I have a couple of ideas – but I need to narrow them like you say. You really have to like it and enjoy writing about it so I really cannot wait!!! Good and informative article.
    Cheers, Sharon

    1. Hi Sharon,
      Thanks for sharing. I know, this is so exciting. I found finding a niche is my favorite step.
      I checked out your website and I really love it. Great job! I’m sure you will do great with whatever niche you choose.

  2. I just started building my niche website. I found Wealthy Affiliate very effective in getting new comments to my new post/page.

    You’re right about the one thing. It’s important to focus on one niche, one thing before you’re moving on to different one.

    If you treat this as a long-term game, you probably want to find something that you’ deeply love.Thanks for sharing!

    Cheers, Sharon

  3. Finding the right niche is crucial to an online business. You have to be passionate about your niche and post content repeatedly. But you can’t rush and just write anything. It must be quality content that your readers are looking for to solve a problem. It’s easier to go for niches with much less competition.

    1. Yes Rob. Thanks for your comment. I believe that helping people is still the most important key. No matter what you do or sell, it needs to offer some benefits to the consumers.

  4. Thank you for the article. I have personally given the niche subject quite a bit of thought and I think you are right about starting small, and narrowing it down. I am really giving your ideas some though here. I personally have a niche is pretty large and I figure there are plethora of topics, but maybe should figure how to downscale it some.
    Take Care,

    1. Hi Heather. There’s no problem with having a large niche. However, when you just started, it’s important to focus on one thing first. Starting with something small and narrow can help you go far. Once you successfully serve people in your narrow niche, there will be a natural need to expand your niche in the future. Thanks for sharing and let me know what you decide.

  5. I appreciate your insights into a finding a niche to start my new website from. This is something I have had struggles with because I’ve either gone too wide or too narrow with few subjects to write about and products to promote.

    I completely understand where you’re coming from when it comes to choosing a wide niche with a lot of competition. So I see why it makes sense that a narrower (but not too narrow) niche would be successful.


    1. Thanks Neil… It really depends. You can be successful with whatever niche you choose. However, wider niche seems to take longer to see results than the narrower one.

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