One of the most common fears of an online business owner is the tough competition. The wide use of the internet allows everyone to easily find a similar product/service and compete with each other. What makes you different from everyone else? Is it you? Your product? Your business model? There’re lots of answers to these. Personally, I believe creating a great brand is the key. In this post, we’ll discuss how to build a brand online, but not just any brand, only ones that people are falling in love with.
Why is a brand important?
A brand is not just a name, but what you/your company stands for. The brand name is not so important. The meaning behind the name is crucial. And that’s what make people fall in love.
Before Nike existed, no one knew or cared about Nike. Nowadays, everyone recognizes the Nike brand. Why? Because people are in love with what Nike stands for: “just do it.”
We can compare Apple with HP computers. Technology wise, they are very competitive. Nevertheless, Apple sales outperformed all their competitors in 2016. According to Fortune, if you’re getting a laptop, most likely you’re going to get a Mac. Apple dominated not only in the computer industry, but also tablets, smartphones, and music. People choose Apple over all their competitors because they fall in love with what Apple stands for, “always challenge the status quo, think boldly and differently.”
Last U.S. presidential election is also a great case study for this. Many people are not sure about Hillary’s messages, but everyone knows what Donald Trump stands for, “make America great again.”
Competition is always tough. But if you have a great brand message, you’re always ahead of your competitors. Why? Because your customers will fall in love with your brand.
How to build a Brand Online that Everyone Falls in Love with?
Simon explained his point. if Apple said: “We make great computers. They’re user friendly, beautifully designed, and easy to use. Want to buy one?,” they probably wouldn’t have as many customers as they do now. Instead, this is how Apple delivers their message: “With everything we do, we aim to challenge the status quo. We aim to think differently. Our products are user friendly, beautifully designed, and easy to use. We just happen to make great computers. Want to buy one?”
Let’s say you’re selling spatulas for moms. You can always say: “we make great spatulas. Our spatulas are high quality, durable and easy to use. Wanna buy one?” Or you can say: “We believe a great meal can improve family bonding. That’s why at our company, we’d like to create the best spatulas. Our spatulas are high quality, durable and easy to use. Wanna buy one?”
If you want to create a strong brand, it is important to figure out your “why.” What is your company’s belief? If your belief can resonate with your customers deeply, they will definitely buy products from you over all of your competitors.
Do you agree or disagree? Leave me a comment and let me know what you think.